I think it was good, It wasn't like some films where it's LITTERALLY ADVERTISED EVERYWHERE, and becomes a nusscaince, but is advertised enough that you remember its coming out.
Plus, they've got a huge variety of TV spots which, Takes a lot of TV hours of watching to see the same one twice.
I haven't seen any of the physical marketing yet. But, I do very much love how they've Included a Magnatude of Companies for outside advertising,
Example, The Dairy Queen JW commerical, Litterally, It just came on while I was typing this.
This outsourcing and Sponsoring Is quite good If you ask me.
Its sad to see it wrap up, But, Hey, We've got another sequel down the road, Plus some lesser advertising over the next few weeks.
Life cannot be contained, it breaks walls, crashes through barriers sometimes painfully, but uh... Life uh, finds a way